Jayson Tatum x Jordan
MOTION
DIGITAL DESIGN
Recapped the homecoming of Jayson Tatum's signature Jordan debut. The 'Barbershop' & 'Zoo' color way highlighted locations most important to him. With the backdrop of his hometown, St. Louis, this release was championed by local support.
TATUM ON SIGNATURE SHOE RELEASE
“I remember being a kid, walking into the store, and looking for the signature shoes of my favorite players. The moment I saw the shoe or put the shoe on, I felt like I was in sync and closer to them in a way. So, I want this shoe to be a bridge between my fans and me to bring us closer together.”
This experimental tour releasing this signature shoe was a capsule highlighting Tatum's youth and favorite moments. It was key to focus on the moments that defined his youth such as haircuts, St. Louis culture, and of course, basketball.
This 2 day recap covered 3 locations in St. Louis, MO memorable to Jayson Tatum's hometown.
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Project Cover Image by Adrian O. Walker
FOCUS + IMPACT
FOCUS + IMPACT
This experimental tour releasing this signature shoe was a capsule highlighting Tatum's youth and favorite moments. It was key to focus on the moments that defined his youth such as haircuts, St. Louis culture, and of course, basketball.
This 2 day recap covered 3 locations in St. Louis, MO memorable to Jayson Tatum's hometown.
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Project Cover Image by Adrian O. Walker
