[ the vision framed ]
OUR APPROACH
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CREATIVE PROCESS
studio framework
studio framework
CREATIVE PROCESS
In One Frame partners with intentional brands to create cohesive visual experiences where strategic design thinking meets authentic visual crafting. Founded by husband-wife creative duo Collin & Destini Elliott, we believe the best commercial work emerges from artists who maintain an active personal practice. Every project gets the full spectrum of our combined vision, from brand identity to photography to campaign direction, ensuring your story is told with clarity, creativity, and intention.
We start by immersing ourselves in your world: your brand story, your audience, what sets you apart. We observe with a documentarian's eye while exploring your industry's visual language. We're learning to see your brand the way God does, so we can tell your story authentically.
Research
We distill our research into focused creative direction - your visual identity, messaging, and the mood that will guide every decision. We align on goals and establish the framework that holds your visual ecosystem together. Clarity here means cohesion later.
Define
We explore multiple creative directions that align with your brand and the story being told. Together, we develop concepts that feel both authentic to who you are and visually compelling. We experiment boldly, testing ideas that complement your values, then present options that inspire and refine collaboratively.
Ideate
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We make ideas tangible: building brand mockups, design systems, shot lists, and visual references. This phase lets you experience the vision before full execution. We iterate and adjust until everything feels right.
Prototype
We ensure the creative works as hard as it looks good. Does this palette work everywhere? Does this composition guide the eye correctly? We review, gather feedback, and refine until it's not just beautiful, but functional and resonant.
Test
Vision becomes reality. We design your complete brand system, build your digital presence, and capture imagery with intention. Our combined artistic sensibility produces work that's cohesive, elevated, and authentically yours - your story, told in one frame.
Execute
We make ideas tangible: building brand mockups, design systems, shot lists, and visual references. This phase lets you experience the vision before full execution. We iterate and adjust until everything feels right.
Prototype
We ensure the creative works as hard as it looks good. Does this palette work everywhere? Does this composition guide the eye correctly? We review, gather feedback, and refine until it's not just beautiful, but functional and resonant.
Test
Vision becomes reality. We design your complete brand system, build your digital presence, and capture imagery with intention. Our combined artistic sensibility produces work that's cohesive, elevated, and authentically yours - your story, told in one frame.
Execute
Artists first,
collaborators always
Our fine art practices aren't a side project—they're the foundation. Collin explores human connection and spatial storytelling through documentary photography, cinematography, and design. Destini examines beauty and freedom through design & crafting immersive worlds in digital & physical realms. This personal work keeps us curious, pushing creative boundaries that directly inform every brand story we tell. It's the difference between executing a vision and truly seeing one. This ongoing creative work isn't separate from what we offer clients, it's what makes our perspective distinct and our approach intentional with telling your story.