De'Myah Unique
VISUAL BRAND IDENTITY REFRESH
CREATIVE DIRECTION + ART DIRECTION
WEBSITE DESIGN + DIGITAL DESIGN
A brand refresh and digital experience for De’Myah Unique, focused on elevating her visual identity while preserving its original foundation. The project included a refined color palette, creative and art direction for her brand photoshoot, and a custom-designed website featuring intentional motion and animation for a seamless, modern user experience.
VISUAL BRAND IDENTITY REFRESH
Digital Presence Elevation
De’Myah’s rebrand was rooted in refinement rather than reinvention. The goal was to elevate her digital presence while honoring the integrity of her existing logo. We led the brand refresh by introducing a new color palette that felt aligned with her essence - modern, intentional, and expressive - allowing the brand to evolve without losing familiarity.
From concept to execution, we creatively directed and art directed her brand photoshoot, developing a cohesive visual narrative that translated seamlessly across digital platforms. This included conceptual theme development, custom prop design, style and mood direction, pose coaching, and on-set hairstyling to ensure every visual detail supported the brand story.
_gif.gif)
DE'MYAH UNIQUE VISUAL BRAND REFRESH
The shoot was designed to feel both editorial and personal, capturing De’Myah’s presence with clarity, creativity and confidence.
___________
Photos by Richard Sanders (@anauthenticview)
INTENTIONAL STORYTELLING
WEBSITE DESIGN
To complete the experience, we designed and developed her website with intentional motion and subtle animations that enhance user engagement without overwhelming the content. The final digital experience feels immersive, fluid, and reflective of her refined brand identity.
Each visual moment was crafted to reflect De’Myah as a multidimensional creative, an entrepreneur, strategic task-manager, and marketing visionary. Through thoughtful composition, styling, and motion, the imagery guides users through her story, allowing the website to feel like an extension of her process, precision, and creative leadership.
