FORWARD
VISUAL BRAND IDENTITY REFRESH
WEBSITE DESIGN + DIGITAL DESIGN
We partnered with FORWARD to refresh and modernize their brand, creating a cohesive visual system that reflects their human-centered, community-focused, and data-driven mission. Our work included developing reimagined brand patterns, colors, typography, brand assets, a redesigned website experience, and social media templates — streamlining their digital presence while strengthening clarity and consistency. The result is a refined, flexible brand foundation designed to support storytelling, engagement, and long-term growth across platforms.
VISUAL BRAND IDENTITY REFRESH
Tech-Forward, Human-Centered
We led a visual brand refresh that honored FORWARD’s existing equity by preserving their original logo, while reimagining its meaning through a refreshed color palette and visual system. New brand colors cobalt blue, teal, highlighter yellow, and soft greys, were introduced to strike a balance between tech-forward innovation and human-centered warmth. Custom textures and layered gradients added a soft, modern depth to the brand.
We created a visual language that feels both intelligent and approachable. Imagery played a key role in reinforcing FORWARD’s mission. We curated photography focused on people receiving services, community-centered moments, and individuals working with data and technology, reflecting FORWARD’s role in building customized programs that support real people and organizations.
DIGITAL ASSETS
Building on the refreshed identity, we developed a flexible brand system designed to communicate clarity, impact, and information at scale. Bold statistics, layered shapes, and gradient overlays were used to visually support FORWARD’s data-driven storytelling, transforming complex information into accessible, engaging moments. Informative graphics and modular layouts allow the brand to clearly communicate outcomes, programs, and insights, reinforcing FORWARD’s credibility while maintaining a warm, human tone.
This system ensures consistency across platforms while allowing room for customization, mirroring FORWARD’s own approach to creating tailored solutions.
FUNCTIONALITY + EFFECIENCY
To support consistency beyond the website, we developed a suite of branded assets including presentation decks, letterheads, and supporting templates. These tools empower the FORWARD team to communicate confidently and cohesively across internal and external touchpoints, ensuring the refreshed brand translates seamlessly into everyday use.
WEBSITE DESIGN
35+ WEB PAGES DESIGNED
We designed a fully reimagined website experience spanning 35+ pages, built to support FORWARD’s growing offerings and evolving narrative. The site is dynamic, content-rich, and intentionally structured, guiding users through programs, impact, and services with clarity and ease.
Motion, layered visuals, and thoughtful page layouts work together to create an engaging digital experience that feels modern, intuitive, and informative. The redesigned website serves as both a storytelling platform and a functional resource, positioning FORWARD as a strategic, forward-thinking organization while remaining accessible to diverse audiences.
