Sports Moms Conference
EVENT BRANDING + DIGITAL DESIGN
CREATIVE DIRECTION + ART DIRECTION
ART INSTALLATION
A full-scale creative experience for the Sports Moms Conference, spanning art direction, event branding, digital design, and art installation. The visual language was built to support storytelling, foster connection, and transform the event space into an immersive celebration of sports moms and their impact.
EVENT VISUAL BRAND IDENTITY
Keeping Sports Moms at the Forefront
The visual brand identity for the Sports Moms Conference was designed to feel heroic, powerful, and celebratory, positioning sports moms as the true MVPs. The logo was intentionally crafted to evoke a “super mom” energy through bold typography, a striking red color palette, and layered radial textures.
These textures reference the tactile surfaces of sports balls, while the spherical and circular forms draw a parallel to unity, community, and collective strength. The result is a visual system that feels dynamic and impactful, honoring both the intensity of sports culture and the resilience of motherhood.
Built for the MVPs.
Large-scale sports-inspired installations that invite interaction, play, and connection throughout the event space.
AN INTERACTIVE EXPERIENCE
Large Props for the Win.
To deepen the immersive experience, three oversized ball props: a basketball, football, and baseball, were designed and installed within the event space. These large-format installations transformed familiar sports objects into playful, sculptural moments that reinforced the conference’s theme.
Their scale and presence encouraged interaction, photo moments, and engagement, allowing the branding to feel physical, experiential, and deeply connected to the world of sports.
#1 SPORTS MOM
The visual identity extended across the entire event space—from stage elements and signage to interactive installations—creating a cohesive, immersive experience. A bold red foam finger reading “#1 Sports Mom” stood out as a celebratory statement piece, inviting interaction while affirming sports moms as champions at the center of it all.
